New York: Friday, November 15, 2019
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Jeep deal makes Juventus shirts worth more than $100 million


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Jeep deal makes Juventus shirts worth more than $100 million

TURIN, Italy (AP) – Juventus will now be making more than $100 million per season from its jersey sponsorships.

The membership introduced a 25 million euro ($28 million) improve yearly in sponsorship from Jeep vehicles, which like Juventus is managed by Exor, the Agnelli household holding firm.

The new deal brings the Jeep sponsorship to 42 million euros per yr, which might change into 46 million with bonuses. That comes after model sponsor Adidas in December modified its eight-year deal by 2026-27 for a complete of 408 million euros plus bonuses – for a base charge of 51 million euros per season.

Also at a shareholders assembly Thursday, Juventus president Andrea Agnelli introduced plans to construct a brand new stadium for the membership’s ladies’s group – which is the two-time defending Serie A champion – to share with the Under-23 squad.

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